How To Grow Your Business By Eliminating Direct Sales
Posted by Dexter Nelson: Monday, July 25, 2011 (8:46 PM)
How To Grow Your Business By Eliminating Direct Sales
If you aren't good at sales, don't like it, or just would rather not deal with any of it, here is a unique business strategy that will help you grow your business by eliminating direct sales.
I'll be the first to tell you, I'm not a sales person. No matter how many books I read, courses I take, strategies I follow, or exercises I do, I've always had lower sales than most. I seem to put out three times the effort and money for results that others seem to get almost effortlessly!
I soon realized that not everyone can be as successful at sales as everyone else. Deep down I'm an IT geek, and always will be, so I decided that instead of continuing to try and be good at it, I decided to do what knew I was good at... thinking outside the box.
And it wasn't too long after that I got rid of all of my frustrations by eliminating the need for direct sales altogether.
I know it seems counter-productive and even crazy; After all, we've been taught that direct sales is vital to any business. But what if it wasn't? What if there was a way you continue to grow your business without doing more sales, or by eliminating it completely?
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